Who invented carlsberg beer

For instance, in the technology department, Carlsberg has invested in increasing the shelf life of their beer. In terms of the bottle, they have introduced the Zer02 cap, which is designed to keep the oxygen out of the bottle better to improve the taste and freshness of the beer longer.

They have also revamped the traditional keg with their new Draughtmaster, which uses a vacuum sealed canister fill with beer only, which claims to keep beer six times longer than a traditional one. Non-Traditional beer is also one that Carlsberg has been playing around with because of the ever-changing demographic of beer. In recent years the brewery had realized there was a new method of making revenue.

They know that a lot of individuals drink beer for its unique taste, but because of their jobs, they cant enjoy that refreshing taste of a cold beer during one. So, the Non-Alcohol beer was born. It tastes just like a regular beer only without the alcohol content. Global warming is real, and it affects everyone and everything. Therefore, scientists at Carlsberg invests time and money inventing new ways to brew and package their beer in the greenest way possible.

One of these ways is called snap-pack, where they use tiny blobs of glue instead of beer rings for a six-pack. They also started looking at changing the traditional glass bottle. They unveiled a biodegradable paper bottle in to replace the glass bottle. Responsible drinking in the last 20 years has been a very focus topic. Its become such a problem that governments had enforced laws all over the world to deal with individuals that over-consume deer for the safety of the individual and others around them.

Like most breweries Carlsberg also take it seriously and aims to educate people about drinking responsibly. What else you should know about Carlsberg. Give us feedback.

Read Next View. Cosy Holiday Home in Jutland Terrace. Skagen Harbour Hotel. Captivating Holiday Home in Jutland by the Sea. Show More. Cookies Policy We and our partners use cookies to better understand your needs, improve performance and provide you with personalised content and advertisements. Regardless, the feud between father and son escalated year by year. Fundamental professional issues related to brewing processes, sales, and marketing separated the two, and Carl decided to build his own, new brewery next door, New Carlsberg, which opened in The New Carlsberg Foundation, to which Carl willed his brewery and fortune, was created with the mission of donating art to Danish society, the most brilliant example of which was the creation of the beautiful downtown Copenhagen museum, The New Carlsberg Glyptotek.

Likewise, the New Carlsberg Brewery was much more lavishly decorated than the older JC Jacobsen breweries, and today the building is one of the major tourist sights in Copenhagen. Exports of Carlsberg beer began in , with shipping to Scotland, followed soon after by exports to countries in the Far East and South America.

Throughout the 20th century exports continued to increase in real numbers, as well as relative to domestic sales, so in the s the first steps were taken to move production abroad. This international expansion was initially completed through agreements with UK brewers to package under licence because the UK market at that time was very big for Carlsberg. This was followed by license brewing agreements in several markets and, in the s, dedicated, green-field Carlsberg breweries were built in far away countries like Malawi, Hong Kong, and the UK, with many other countries to follow.

In , during a time of global recession and tough market conditions, C arlsberg announces the closure of Tetley Brewery in Leeds, to take place in Carlsberg would continue to brew Tetley's range of beers which are emblematic of the north of England. But that wasn't the end of the story for the original Tetley's Brewery. It is also home to the brewery's archives which spans almost years, including fascinating vintage advertising and photographs, as well as commemorative beers brewed for royalty and special occasions.

Jacobsen founds the Carlsberg Brewery on a hill outside of Copenhagen, Denmark.